Jay Eklund subscribes to the philosophy of Framesi founder Roberto Franchina, who believed that the professional hairdresser plays one of the most important roles in our society, because when people feel beautiful, they present themselves with more confidence and are more successful in their daily endeavors.

Eklund also believes that beyond great hair, customers deserve a relaxing experience and great service. For an hour or two, Jay welcomes you to come in and escape the stresses of every day life in an atmosphere that you’ll find small and warm, upscale but comfortable.